• October 23, 2026

BMW Is Increasing Prices On Its Most Fun Cars After All

If you’re shopping for a BMW 2 Series, it has just gotten a bit more expensive. The German automaker quietly updated its site recently, and it has sent the 2 Series models skyward. Not by as much as we may have expected, but if you’re looking for a BMW M2, your price tag just shot up by almost five percent.

  • 2025 BMW 2 Series Coupe

    Base Trim Transmission

    8-Speed Automatic

    Base Trim Horsepower

    255 hp

    Base Trim Torque

    295 lb-ft

    Base Trim Engine

    2.0-liter Inline 4-cylinder

    0-60 MPH

    5.5 sec

  • 2025 BMW M2

    2025 BMW M2

    Base Trim Transmission

    6-Speed Manual

    Base Trim Horsepower

    473 hp

    Base Trim Torque

    443 lb-ft

    Base Trim Engine

    3.0 twin-turbocharged straight-six

    0-60 MPH

    3.9 s

This could be just the start of price increases for the popular sports coupe. That’s because BMW announced in March that it would absorb the cost of tariffs until May 1st.

An Extra Couple Of Grand For A New 2

If you looked at BMW’s website earlier this year, you would have seen an asking price of $40,775 for a BMW 230i. Adding xDrive was an additional $2,000. For an M240i, the price was $51,775, and the top-of-the-line M2 started from $66,675. Now the 230i models are $1,600 higher, the M240i is $2,100 more or $2,750 more if you get AWD, and the M2 is $2,700 more than it was earlier in the year.

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Mid-year price changes are unusual. Sometimes we’ll see a lower price during the year, though that’s normally handled through discounts or special offers rather than a new MSRP. Price hikes, on the other hand, are nearly unheard of. BMW has already hiked the price from 2024 to 2025, with a base car climbing from $39,975 (all prices including destination) to $40,775.

2025 BMW 2 Series Price Change

Model

New Price

Old Price

Difference

2024 Price

2025 BMW 230i

$42,375

$40,775

$1,600

$39,975

2025 BMW 230i xDrive

$44,375

$42,775

$1,600

$41,975

2025 BMW M240i

$53,875

$51,775

$2,100

$50,875

2025 BMW M240i xDrive

$56,525

$53,775

$2,750

$52,875

2025 BMW M2

$69,375

$66,675

$2,700

$64,375

Prices include BMW’s $1,175 destination fee.

Tariffs Might Not Be To Blame

What gives? We would expect tariffs to be blamed, but that goes against what BMW has previously announced. The company said in March that it would absorb the 25 percent tariff on vehicles imported from Mexico on all cars with a production date before May 1. The company was clear that tariff changes wouldn’t occur until May.

While we’re close to May, we’re not there yet. These price increases, then, could be just the beginnin, and not just on these small models.

It was reported that BMW was considering shipping 3 Series models from Europe instead of the US, but the 2 Series has no such option. The model is built only in Mexico.

It’s a very strange situation for BMW, which is the automaker that exports more value in vehicles from the US than any other automaker. It builds most of its SUVs at its plant in Spartanburg, with exports of more than $10 billion in value per year. BMW exports around 225,000 vehicles per year from the U.S., nearly as many as Ford at 260,000 (with higher prices making the BMWs more valuable).

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BMW directly employs 11,000 in Spartanburg, with an estimated direct and indirect total of 43,000 jobs in the state.

Automakers have been all over the map when it comes to changes since the new tariffs were announced. Volvo has canceled the S90, Stellantis has stopped production of multiple models, and Audi and VW have paused imports completely. On the opposite side, both Stellantis and Ford have offered employee pricing, clearly looking to capitalize on a sluggish market worried about a depression to move inventory.

H/T: Motor1

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