Toyota Is Giving You Five Figures Off Its Electric Crossover

Toyota is ending the year with “Toyotathon” – an incredible flurry of deals for its vehicles until January 6, 2025. Part of the promos is a huge discount on the 2024 bZ4X, whether through leasing or financing. But perhaps the most intriguing of all is that Toyota is also employing nearly identical deals for the 2025 bZ4X. Toyota has yet to reveal details and updates for the 2025 bZ4X, including its pricing.

2024 Toyota bZ4X

Base MSRP: $43,070
Horsepower: 201 hp
Torque: 196 lb-ft
Fuel Economy: 112 – 119 MPGe
Electric Range: 222 – 252 miles

According to CarsDirect, the incredible deals on the bZ4X reach up to $10,000 lease incentive, while lease rates are also down to 0% (money factor of 0.00001). There’s a catch, though – the publication said that these promos are only applicable to certain areas, including Boston, Denver, Los Angeles, New York, Portland, and San Francisco, and others. Cincinnati and states along the Gulf of Mexico could see up to $7,500 in lease incentives.

Financing Is Also Attractive

If you want to finance the 2025 bZ4X instead of leasing, Toyota also has an attractive offer. The APR is 0% for a 72-month term, which can be stacked with Toyota Financial’s $2,500 rebate via TFS Finance Subvention Cash. CarsDirect estimates this deal to be valued at up to $7,700 when compared to another $45,000 vehicle with a typical 7% APR.

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While the financing deals between the 2024 and 2025 bZ4X are identical, the outgoing model has a bit of an advantage when leasing, depending on your location. In Boston, “Toyotathon” offers up to $16,250 in lease subvention cash on a brand-new 2024 model. That’s applicable to any trim of Toyota’s sole EV offering, which got an update this year and starts at $43,070 (sans $1,395 destination and handling fees).

Year-End Deals Are The Rage

Incredible deals toward the end of the calendar year aren’t new as this is a way for manufacturers to pump up their sales numbers as they turn over a new leaf. For the bZ4X, however, these offers arrived just in time to offset the incredible pricing of its premium twin, the Lexus RZ. To recall, the Japanese brand has pulled down the pricing of the RZ dangerously close to the bZ4X. There are plenty of year-end promos from other automakers, though, which could vary depending on your location, so highly suggest that you shop around to get the best deal there is.