American Truck Brands: How America’s Big 3 Truck Brands Stack Up
By the time the 21st century rolled around, Ford, Chevrolet, and Dodge/Ram had firmly established their stranglehold on the American truck market. Decades of producing reliable, hardworking pickups garnered loyal followings among each brand, even as the likes of Toyota entered the conversation with the full-size Tundra.
The last major branding change came from Dodge Ram. Ram became a separate marque from Dodge in 2010, with the trucks now simply referred to as the Ram 1500 or 2500, depending on whether they were light- or super-duty variants.
Today, the top 3 best-selling model lines in the USA are the Ford F-Series, Chevrolet Silverado, and Ram Pickup. It’s a pecking order we’ve become familiar with, and while Ford remains top dog, all three truck brands make up a substantial share of sales in the USA.
There are many other great trucks in the USA from outside the Big Three. Honda makes one of the best daily drivers in the Ridgeline, the Jeep Gladiator is a superb off-roader, and few would argue with the reliability reputation of the Toyota Tacoma and Tundra. But it’s the completeness of the Big Three’s lineups, along with impenetrable brand loyalty, that have kept them in the lead.
