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The 2024 Ford Maverick has a low starting price of just $23,920, and it goes a long way towards explaining the small pickup’s runaway success since its debut in the 2022 model year. It also makes it one of the cheapest pickup trucks available in the USA today. If you have a budget of around $30k, you’ve got a lot of room to play with when it comes to buying options and extras for a new Ford Maverick, and because of that affordable price, it’s actually nearly impossible to build a Maverick that breaks the bank.

There’s lots to like about the Blue Ovals ‘lifestyle’ truck, not the least of which is how reasonably priced it is. With that in mind, let’s see what you can get with a fully loaded 2024 Ford Maverick, and what that’s going to cost you.

The Basic Ford Maverick Costs Under $25k

The littlest truck in the Ford garage is the Maverick; small trucks aren’t ultra-American by societal standards, with the brand’s F-150 and heavy-duty lineup being the big-sellers for the brand. However, there is a market for such cars, with Hyundai offering the Santa Cruz as a rival, while Honda makes the Ridgeline – the latter is, however, a little bigger and a lot more expensive. The Maverick is unique, though, in that it comes with two engine options, one of which is a hybrid. It adds $1,500 to the bill, but has a pay-off at the pumps:

* MPG figures pertain to base models; the Maverick with Tremor package is excluded

There Are Three Trims To Choose From: $23,920 – $34,860

The cost of the Maverick is affected by a few things; firstly, by which engine you opt for, and secondly, whether you want all-wheel drive or not. FWD is standard, but non-hybrid’s can opt for AWD on all trims except the Lariat, where that’s the only option. Here is a summary of the cost of each trim:

* Pricing above excludes taxes, registration, and destination fees

The EcoBoost turbo engine is the more powerful option of the two, delivering 250 hp compared to the hybrid’s 191 hp. You’ll note that the hybrid Maverick is the more expensive option in the XL and the XLT, while the Lariat is actually $720 more with the EcoBoost under the hood. The EcoBoost Lariat is the one we’re going to be starting with because it’s the most expensive trim level, and because it’s the most powerful option.

Upgrades that come with choosing the Lariat trim over the base model include:

• ActiveX-trimmed seats with desert brown interior
• Power-adjustable eight-way driver seat
• Heated seats
• Heated exterior mirrors
• LED headlampst with signature accent lighting
• Power tailgate lock

Adding On Almost $24k Worth Of Options And Accessories

Now that we’ve got our base model picked out for $34,960, let’s start adding on the goodies. First up is the Tremor Off-Road package, which adds $3,495 to the price. The Tremor package adds 4WD lock, trail control, a bunch of upgraded exterior features like fender vents with orange accents, tow hooks, and black chrome lights, plus all the drive modes you need for advanced towing, and upgraded off-road tuned suspension and skid plates.

With the $3,495 Tremor package added, we’ve pretty much added all the off-roading kit this small truck needs (and thus negates some of the available options like the $800 FX4 Off-Road Package or the $1,645 Black Appearance pacakge). However, these are the options and accessories that are still available for our purposes:

Exterior Features

• Bed divider kit – $350
• Tool box swing case – $320
• TouchLink truck bed lighting by Lumens – $320
• SecuriCode keyless entry keypad – $195
• Engine block heater – $190
• Splash guards, molded, front and rear – $180
• Window air deflector – $150
• Removable bed mat – $140
• Aeroskin hood deflectors – $140
• Cargo bed net – $75
• Wheel lock kit – $75
• Tailgate lock kit – $40

Interior Features

• Power moonroof – $995
• Console vault – $390
• Commercial roadside assist kit – $230
• Smoker’s package – $140
• Floor liners all-weather tray style – $175
• First aid kit – $50
• Roadside assistance kit – $70
• Ash cup/coin holder – $45

We added all of the above, and now peruse the extensive list of available accessories. This includes a range of loading compartment covers, bed caps, racks and carriers, tents, electronic upgrades, graphics and decals, and seat savers. Here’s what we were able to (reasonably) add for a fully-loaded truck:

Accessories

• SnugTop bed cap – $4,499
• Hitch-mounted long-arm bed extender by Yakima – $309
• Tailgate assist – $50
• Exterior area lighting and speaker – $549
• 4K Ultra HD dashcam with rear-facing camera – $699
• Tailgate light bar – $419
• Rear seat entertainment – $1,019
• Ford perimeter plus – $245
• Fender flares by Air Design – $669
• Tailgate applique – $309
• Sport stripes 4 piece – $239
• Yakima 2-person tent – $2,399
• Yakima awning – $469
• Paddleboard carrier – $389
• Changing room/shower – $319
• Hood scoop – $399
• Door molding – $329
• Rear cab spoiler – $249
• B-pillar trim – $189
• Tailgate lettering – $109
• Portable refrigerator – $759
• Sunscreen – $109
• Ford Integrated Tether System – $90
• Door sill plate – $149
• Battery jump start pack – $199
• Seat savers – $299
• Rear pet seat cover – $159

This amounts to $7,590 in options and $16,182 in accessories.

A Fully-Loaded Maverick Breaks The $60k Price Barrier – But Can Cost More Than $75k

Adding in all the accessories, options, and a $1,595 destination charge leaves us with a total of $60,327. But most buyers spending this much money on a new vehicle are going to be financing it, not buying it with a single cash payment. So what does that car loan look like with a $10,000 down payment, 6% taxes, and a 5% interest rate?

With these numbers, we’re paying $7,664.83 on interest alone, which isn’t a terrible deal stretched over five years; it has you paying 88% on the principal, and 12% on the interest.

Note that these numbers are only being used as an example so that we have something to work with. Your state’s sales tax could be higher or lower, you could have half, or twice as much money to put in as a down payment, and you could scratch the 60-month loan repayment for a much shorter three-year plan. We’re just looking at a ballpark estimate for what a fully-loaded Maverick will cost a typical driver. You’ll want to run your own calculations to get a fair estimate based on your own means, location, and resources.

Is A Fully Loaded Ford Maverick Worth The Price?

The 2024 Ford Maverick is offered with a long list of accessories, and most of them aren’t necessities. If you just want a capable work truck that can conquer most terrain, you’re pretty much set by adding the Tremor package, the moonroof, and a box cover and calling it a day for just over $42k.

Alternatively, if you’re looking for the most savings while still having the top trim, opt for the hybrid. You could add the $1,645 Black Appearance Package for a stealthy look, a box cover, and the moonroof and come in at under $40k with the destination fee included – and you’ll be saving on your gas bill, too. Overall, it depends on how you intend to use your Maverick. For the outdoorsy types, the $2,399 Yakima 2-person tent will make your next camping trip a breeze, and the $549 exterior lighting and speaker kit will make it easy to get your campsite set up even if you arrive late.

If you’re not looking to turn the Maverick into the perfect family truck, the $1,019 rear seat entertainment can be ignored. There are some features that are dependent on where you live, too: an engine block heater for $190 will be important if you get rough winters, and splash guards if you get a lot of rain.

It’s hard to imagine the driver who needs every single thing we’ve added onto our fully-loaded model, but it’s easy to imagine a need for every single item. All that being said, the 2025 edition Ford Maverick is right around the corner. We’re also getting a performance-tuned Lobo model plus some styling upgrades across the board, so the wiser course of action might be to wait until the new model drops, and then, if you still prefer the 2024 edition, pick it up at a lower price from a dealer trying to make room for the updated stock.

Sources:
Calculator.net